Air Force 1, as a rap superstar in full swing, recently collaborated with the famous director Christopher Nolan to release one of the soundtracks of the new film "Tenet" "The Plan". The cooperation between the two films and the hottest stars in the music industry naturally attracts attention. At this time, please don't forget that TS is also a top-notch in the fashion industry. How can he let go of such a moment of creating a "sales myth"?Subsequently, a T-shirt with elements of the movie "Tenet" designed by the label Cactus Jack managed by TS was put on the TS personal online store and sold at a price of $45. Also sold simultaneously was "The Plan" digital single, you can buy it for an additional 0.99 yuan. In just one day, the product has been sold out.
The adidas NMD R1 of a single product engraved with Travis Scott is frequently doubled, and even the price of a single product that is unintentionally photographed on the upper body will rise to astronomical figures. It can be seen that nowadays RapStar not only has super music literacy while becoming the "top stream", as the RockStar of the new era, it also needs unparalleled trend leadership.And such an amazing marketing ability, naturally, is not just for the secondary market. As early as before, someone pointed out that TS’s bundling marketing is intended to increase the sales performance of music by peripheral sales. In its legendary album "Astroworld "And its surroundings, every Tee, Hoodie, and even keychain sold will affect album sales.
Air Jordan 1 It was also that year that "Astroworld" successfully won the Billboard sales champion. In addition to the high quality of the album itself, Travis Scott has also been pointed out that this kind of bundling marketing has been used to gain a higher ranking position. The famous rap fighter Nicki Minaj spicy chicken also angrily accused Travis Scott of "relying on selling his Sweaters (sweaters), to produce millions of album sales, but in fact he has not achieved it at all!"And this series of operations also pushed the special existence around the album to the table. Such a kind of clothing or small accessories that seem to need to be bundled with the album seem to be getting more and more attention, and even relying on them to board " Throne".